Brand Narrative Podcast with Matt Certo ZenCast (https://zencast.fm) The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore. © 2021 en Sun, 16 Aug 2026 07:03:50 +0000 https://brand-narrative.zencast.website https://podcdn.zencast.fm/download/Podcast%2Fartworks%2F7772%2Flarge%2Fd6abff9cdd9a14c50de9c61a5443c7ef47eedec72c4e20920191078e00a9251c%2FFpRXf7N6v52cTEkxNCBjQh0QHErQzmV89NIpHD37.jpg Brand Narrative Podcast with Matt Certo https://brand-narrative.zencast.website Findsome & Winmore Findsome & Winmore Brand Narrative Podcast with Matt Certo A focused and continuing discussion on the practice of brand strategy, brand management, and the genealogy of good idea. The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore. The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore. episodic brand,brand strategy,matt certo,findsome & winmore,marketing,marketing strategy Findsome & Winmore mcerto@findsomewinmore.com No false No yes full 48 1 48 1 How to Sell by Teaching, Not Pitching How to Sell by Teaching, Not Pitching Dan Rochon shares how educating customers, asking better questions, and building trust can create stronger relationships and more consistent sales. No No 24d48b55-5d47-4394-b6f3-64f055eefc7b Tue, 11 Aug 2026 21:29:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/TeachToSell In this episode of the Brand Narrative podcast, links discussed include: [Teach To Sell] [https://www.teachtosellbook.com]

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, links discussed include: [Teach To Sell] [https://www.teachtosellbook.com]

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2024 full 47 1 47 1 How Employee Engagement Drives Brand Mojo How Employee Engagement Drives Brand Mojo The connection between employee morale and customer experience with employee engagement expert Jim Knight. No No 12b561d8-2418-4812-b97c-8c04f00cdb60 Tue, 03 Feb 2026 06:42:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/engagement-that-rocks In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3425 full 46 1 46 1 The New Era of Direct Mail The New Era of Direct Mail Navigating the ins and outs of targeting prospects in their physical mailbox No No 6444d5ad-88d6-426a-a91e-5748374b3781 Tue, 02 Dec 2025 16:08:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/direct-one In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:

  • the power of personalization through variable data
  • setting expectations for campaigns
  • what things are working now more than ever
  • combining physical mail with digital marketing
  • building a winning list
  • using QR codes wisely
  • the power of a strong offer
  • measuring ROI

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:

  • the power of personalization through variable data
  • setting expectations for campaigns
  • what things are working now more than ever
  • combining physical mail with digital marketing
  • building a winning list
  • using QR codes wisely
  • the power of a strong offer
  • measuring ROI

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1856 full 45 1 45 1 Marketing Coaching Call: Launching a Satellite Location Marketing Coaching Call: Launching a Satellite Location Ideas and best practices around the launch of a wellness brand's first satellite location. No No 0af9e1e2-1f2f-4293-a9a7-4688462064c8 Wed, 01 Oct 2025 13:44:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/new-location In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2881 full 44 1 44 1 Marketing Coaching Call: Team Swelly :) Marketing Coaching Call: Team Swelly :) Matt spends time discussing the ups, downs, and abundant opportunities when launching your new product into the world with two entrepreneurs. No No 0a18ecc7-4e15-473d-a4ac-3c692ca92517 Mon, 21 Jul 2025 16:34:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/swelly In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2018 full 43 1 43 1 How Strategy Drives Brand Evolution How Strategy Drives Brand Evolution We're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA). No No a036681b-5e22-4a9c-aac7-b9c324c3c48f Wed, 08 Jan 2025 16:29:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/Strategy-And-Brand In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3074 full 42 1 42 1 The Power of the Handwritten Envelope The Power of the Handwritten Envelope How handwritten materials can help marketers avoid overstuffed digital inboxes. No No 055dab61-176a-4470-9fa6-9e6cfa8fa4e2 Fri, 05 Apr 2024 16:50:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/handwritten In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1834 full 41 1 41 1 The State of Tradeshow Marketing The State of Tradeshow Marketing We explore the state of Tradeshow Marketing with event marketing expert Matt Kleinrock No No 1ec5ee52-7a3d-41b4-a723-fd9009d9aea8 Thu, 28 Dec 2023 14:18:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/tradeshowmarketing In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2418 full 40 1 40 1 Ideas We Love: Jingles, Dings, and The World of Brand Audio Ideas We Love: Jingles, Dings, and The World of Brand Audio Matt and Kelly talk through those audio clips that you can't get out of your head. From Burger King's 'Have it Your Way,' to Southwest Airline's 'Ding,' why do these sounds have such an impact on us? No No d8a9b7b1-9be5-4c0c-a600-d99b9a332681 Fri, 27 Oct 2023 17:29:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/brand-audio In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2378 full 39 1 39 1 Embracing Negative Reviews Embracing Negative Reviews How a restaurant brand harnesses negative reviews to not only improve the experience, but satisfy every last customer along the way. No No fc4d74cb-e7e2-41d6-acc8-e5067b0c3ea5 Wed, 27 Sep 2023 23:26:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/negative-reviews-pt-1 In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:

Note: Some language in this episode is not safe for younger audiences.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:

Note: Some language in this episode is not safe for younger audiences.

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore true yes 1941 full 38 1 38 1 The Anatomy of a Higher Education Student Recruitment Campaign The Anatomy of a Higher Education Student Recruitment Campaign The team at Stetson University and Findsome & Winmore discuss the origins and spirit of the Be Seen at Stetson campaign. No No 3134d80c-942a-43d0-8680-ee6e9b11a51a Tue, 11 Jul 2023 21:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/stetson-university In this episode of the Brand Narrative podcast, links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1802 full 37 1 37 1 The Link Between Brand and Core Values The Link Between Brand and Core Values Baker Barrios CEO and Co-founder Tim Baker on his firm's journey to re-brand the firm based upon core values and a commitment to culture. No No 32c951a2-f765-4b97-bff1-3407116deee1 Wed, 17 May 2023 16:28:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/baker-barrios In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1712 full 36 1 36 1 The Power of Sending a Daily E-mail to your Customers The Power of Sending a Daily E-mail to your Customers Author/speaker Jonathan Stark on the power of sending a daily e-mail message to your customers. No No 6a285b28-a553-4b99-9bfa-85f18b4673cb Mon, 27 Mar 2023 14:17:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/jonathan-stark In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2734 full 35 1 35 1 Golf Legend Annika Sorenstam on Being a Brand Ambassador Golf Legend Annika Sorenstam on Being a Brand Ambassador We chat with golf legend Annika Sorenstam on being a brand ambassador. No No 3b45c266-0b1d-4322-bc23-f9d49b246eeb Mon, 06 Mar 2023 16:13:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/annika-sorenstam In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1666 full 34 1 34 1 Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust Travel + Leisure Co. (NYSE:TNL) CEO Michael Brown shares perspective on the impact of brand in the travel segment. No No 1ebaae6a-11fa-4e93-8d00-1e9f70bf7e6f Fri, 27 Jan 2023 19:25:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/travel-leisure In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2263 full 33 1 33 1 Product Placement in Yellowstone and Emily in Paris Product Placement in Yellowstone and Emily in Paris Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. No No 52460850-5768-4caa-98ed-92ee2962d8f4 Mon, 09 Jan 2023 22:19:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/product-placement In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1826 full 32 1 32 1 Ideas We Love: E-mail Newsletters Ideas We Love: E-mail Newsletters Matt and Kelly discuss the ins and outs of doing e-mail newsletters the right way. No No c8349c9c-2d20-4749-afa1-31b7ef4b12c1 Mon, 12 Dec 2022 17:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/email-newsletters In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2787 full 31 1 31 1 How to Navigate a Brand Crisis How to Navigate a Brand Crisis In this episode, we talk to crisis communications expert Sara Brady about navigating a brand crisis. No No 16c02d33-6148-4bda-9bba-f8060ede76a8 Fri, 28 Oct 2022 19:38:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/brand-crisis In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3385 full 30 1 30 1 Personal Brand with Dan Patrick Personal Brand with Dan Patrick We sit down with legendary sportscaster and talk-show host Dan Patrick and discuss the dynamics of personal brand. No No e9bca651-45d7-4a52-b0aa-fc59c21b2d59 Wed, 05 Oct 2022 13:30:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/dan-patrick In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:

Other links of note include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include:

Other links of note include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1131 full 29 1 29 1 Brand Building Through External Relations Brand Building Through External Relations How to build and reinforce your brand through building and maintaining external relationships. No No f065f36b-04d5-4280-8134-b2ac1b9ba143 Thu, 15 Sep 2022 15:48:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/external-relations In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2789 full 28 1 28 1 The Power of "Laddering" in Marketing The Power of "Laddering" in Marketing An important tactic in brand positioning, laddering is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. No No 3d3e87f4-c809-4de2-b119-0f4bbb0c29e5 Mon, 15 Aug 2022 12:39:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/laddering In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 463 full 27 1 27 1 The 4 Ps: Understanding the Marketing Mix The 4 Ps: Understanding the Marketing Mix Understanding a simple framework for looking at the core dimensions of a marketing approach famously known at the 4 Ps of Marketing. No No 73e8e337-60d5-425f-97c8-88820ad23b6f Fri, 29 Jul 2022 14:11:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/marketing-mix In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.

  • The Marketing Mix
  • The 4 Ps of Marketing: Product, Price, Place, Promotion

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising.

  • The Marketing Mix
  • The 4 Ps of Marketing: Product, Price, Place, Promotion

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 417 full 26 1 26 1 Formulaic: An Introduction to the book Formulaic: An Introduction to the book A brief audio introduction to the book Formulaic: How Thriving Companies Market from the Core from the author, Matt Certo. No No 6ca4c7fc-f0f4-4f80-9c1d-5394dd632ba0 Mon, 18 Jul 2022 11:07:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/formulaic-intro In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 902 full 25 1 25 1 Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ Restauranteur and entrepreneur Thomas Ward shares lessons from the restaurant industry on brand-building and brand evolution. No No 823685d0-02c8-45cd-8ead-19cc30db4f1b Thu, 23 Jun 2022 18:45:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/pig-floyds In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3842 full 24 1 24 1 Case Study: How to Change Your Company's Name Case Study: How to Change Your Company's Name Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang discusses the process of changing the firm's name. No No 83520558-22a7-4953-9228-79642e6ead04 Mon, 06 Jun 2022 10:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/deep-blue In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1530 full 23 1 23 1 Building Top-of-Mind Awareness Building Top-of-Mind Awareness Lessons about top-of-mind awareness from the world of healthcare. Episode features Andrew Snyder, Orlando Health Senior Vice President of Marketing and Communications. No No 43f7bafc-2006-45ff-9e47-ba5988221534 Wed, 01 Jun 2022 19:13:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/orlando-health In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2855 full 22 1 22 1 Investing in Brand Identity Investing in Brand Identity Kaleb Harrell of Hawkers talks brand identity, vibe, and creating a compelling experience in the restaurant space. No No efd7aaf5-0382-4fef-bbbd-eb4443d3c124 Mon, 16 May 2022 21:29:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/brand-identity In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3330 full 21 1 21 1 Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause Our agency Principals discuss a few campaigns in the wild that have our attention including the Adobe Experience Cloud ads, The Grandma Rule, and Powerade. No No 8ef39c30-f83e-4b74-a6ad-1ca7c4609746 Wed, 27 Apr 2022 17:35:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/ideas-we-love-adobe In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1532 full 20 1 20 1 Brand Differentiation in Higher Education Brand Differentiation in Higher Education Rollins College President Grant Cornwell discusses approaches and strategies to differentiate a brand in a competitive marketplace. No No 7df322d9-c554-4846-93d7-46dd40241ce2 Thu, 07 Apr 2022 20:10:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/higher-education In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2448 full 19 1 19 1 Brand Evangelism with Guy Kawasaki Brand Evangelism with Guy Kawasaki Former Apple Executive Guy Kawasaki discusses brand evangelism, his time at Apple, and what it was like to work for Steve Jobs. No No 1f55c848-7bf5-427a-aa52-f45f1deae92b Tue, 29 Mar 2022 20:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/brand-evangelism In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:

]]> In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include:

]]> Findsome & Winmore true yes 2505 full 18 1 18 1 How Publishing a Book Can Help You Build Your Brand How Publishing a Book Can Help You Build Your Brand Author/speakers and experts in non-fiction book marketing Jim Knight and Brant Menswar discuss the opportunities brands have to use books to deepen relationships with customers. No No 0abe5975-4937-4896-b8c4-c7ab86b82ac6 Mon, 21 Mar 2022 19:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/book-brand In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 3577 full 17 1 17 1 The Link Between Brand and Organizational Strategy The Link Between Brand and Organizational Strategy In this episode, Matt is joined by professor and author Dr. Sam Certo, an organizational strategist and management expert who also happens to be Matt's Dad. No No 558ebbe9-f148-4670-8f50-5a1c71835dae Thu, 03 Mar 2022 15:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/strategy-brand In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2962 full 16 1 16 1 The Nuanced Connection Between Brand and Sales The Nuanced Connection Between Brand and Sales Sales expert and coach Ian Altman, author of Same Side Selling, discusses the relationship between brand and sales. No No 696f7262-ce74-4777-9b54-206709803b69 Fri, 18 Feb 2022 17:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/brand-sales In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include:

The Brand Narrative Podcast is produced by the team at Findsome & Winmore.

]]> In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include:

The Brand Narrative Podcast is produced by the team at Findsome & Winmore.

]]> Findsome & Winmore false no 2649 full 15 1 15 1 Monday-Morning Quarterbacking the Washington Commanders Name Change Monday-Morning Quarterbacking the Washington Commanders Name Change We explore the ins and outs of the Washington's NFL Team changing its name to the Commanders and talk about what went wrong and what went right. No No 490d5123-ea1e-480d-9b06-d23171e4e90f Wed, 09 Feb 2022 15:55:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/washington-commanders In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include:

]]> In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include:

]]> Findsome & Winmore false no 2249 full 14 1 14 1 Creating an Immersive Brand with John Rivers (4 Rivers Barbecue) Creating an Immersive Brand with John Rivers (4 Rivers Barbecue) 4 Rivers Founder and Chef John Rivers shares the story of his thriving barbecue enterprise and what marketers can learn from his experience of building a brand. No No a93155d4-8a15-4950-b037-7d3a0fc1cd2b Thu, 27 Jan 2022 20:50:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/immersive-brand This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include:

The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.

]]> This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include:

The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.

]]> Findsome & Winmore false no 2541 full 13 1 13 1 How Networking Drives Brand Growth How Networking Drives Brand Growth Esteemed coach, trainer, and journalist Annetta Wilson shares insights and wisdom about the art of personal networking. No No 1d5a56a2-e71e-406e-bc82-55db70cb83e1 Thu, 20 Jan 2022 21:38:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/networking This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include:

The Brand Narrative podcast is produced by Findsome & Winmore, Inc.

]]> This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include:

The Brand Narrative podcast is produced by Findsome & Winmore, Inc.

]]> Findsome & Winmore false no 2184 full 12 1 12 1 The Intersection of Brand and Architecture The Intersection of Brand and Architecture Architectural Design Lead Ekta Desai discusses the implications of brand within the world of physical architecture. No No 626ac18b-f1e7-4f85-97cc-78e2ba9ef190 Wed, 29 Dec 2021 14:54:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/the-intersection-of-brand-and-architecture This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process.

Links discussed in today's episode include:

]]> This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process.

Links discussed in today's episode include:

]]> Findsome & Winmore false no 2732 full 11 1 11 1 Quantifying Brand Value Quantifying Brand Value A discussion of the various dimensions of assigning tangible value to a brand which, by nature, is a fundamentally intangible concept. No No fb45ac09-b035-47e8-b986-3a4937cbdd3c Mon, 13 Dec 2021 15:17:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/quantifying-brand-value Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include:

]]> Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include:

]]> Findsome & Winmore false no 2146 full 10 1 10 1 Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy" Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy" Matt Certo and Kelly Lafferman discuss new and noteworthy marketing ideas No No 15e3a9c4-8e34-4cc0-9d74-870306a6775d Fri, 19 Nov 2021 18:50:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/ideas-we-love-geico-and-tag-team-brooks-vs-bryson-and-engineerapy In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

]]> In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 1782 full 9 1 9 1 From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story Chris Byrd shares the inside story of how Arnold Palmer's famous half and half became the leading beverage of its kind through partnership with AriZona Beverages. No No 82c7493c-d036-4ea1-8a4e-e6dbd65ba18a Mon, 15 Nov 2021 18:47:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/from-0-to-1-million-cans-per-day-the-arnold-palmer-tea-story In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

]]> In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include:

The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

]]> Findsome & Winmore false no 2335 full 8 1 8 1 How to Solve Problems Customers Don't Know They Have How to Solve Problems Customers Don't Know They Have Exploring the marketing challenges around marketing and selling products that address hidden customer pain points. No No 65ea9923-27d1-4877-b896-51da13c19704 Fri, 05 Nov 2021 14:29:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/how-to-solve-problems-customers-dont-know-they-have Links discussed on this episode include:

]]> Links discussed on this episode include:

]]> Findsome & Winmore false no 3547 full 7 1 7 1 How to Create a Line Out the Door for your Product (Gideon's Bakehouse) How to Create a Line Out the Door for your Product (Gideon's Bakehouse) Gideon's Bakehouse founder Steve Lewis shares the story of how he and his team went from one to 170+ employees by way of an extraordinary cookie. No No 250bf223-7341-4f11-94ad-b0f409d5c4b7 Thu, 28 Oct 2021 13:41:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/how-to-create-a-line-out-the-door-for-your-product-gideons-bakehouse In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include:

]]> In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include:

]]> Findsome & Winmore false no 3451 full 6 1 6 1 How to Build an Enduring Brand How to Build an Enduring Brand Renowned landscape architect Christina Hite tells the story of how she and her team have built a thriving, enduring brand. No No eb3c768a-b471-4fe1-b895-f8c0d6e2f67f Tue, 19 Oct 2021 15:11:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/how-to-build-an-enduring-brand This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include:

]]> This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include:

]]> Findsome & Winmore false no 2419 full 5 1 5 1 Navigating a Brand Crisis: The Chevy Bolt Navigating a Brand Crisis: The Chevy Bolt What lessons can we learn from an automobile manufacturer navigating a brand crisis? We explore the implications for the company, the product, and associated brand ideas. No No 3a5f390c-9a40-4df7-9f9d-7c9171c7a704 Thu, 07 Oct 2021 11:00:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/navigating-a-brand-crisis-the-chevy-bolt In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns.

Links discussed in this episode include:

]]> In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns.

Links discussed in this episode include:

]]> Findsome & Winmore false no 2225 full 4 1 4 1 Differentiation, Employer Brand, and the Future of the Workplace Differentiation, Employer Brand, and the Future of the Workplace Workscapes CEO Elizabeth Dvorak shares the founding story of Workscapes and how the brand has grown through differentiation and being true to her team's values. She also gives an informed view of the future of the office. No No 86334dc7-b64d-4fbc-bae5-15beb2b4ab73 Tue, 28 Sep 2021 18:48:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/differentiation-employer-brand-and-the-future-of-the-workplace This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include:

]]> This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include:

]]> Findsome & Winmore false no 3215 full 3 1 3 1 Marketing Through Customer Experience: A Restauranteur's Journey Marketing Through Customer Experience: A Restauranteur's Journey Award-winning Restauranteur Jason Chin shares his passions, insights and experiences with pleasing customers through a focus on elevated experience. No No b1160c8c-e64e-4a0a-8cc4-e5e679d5b157 Fri, 03 Sep 2021 14:18:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/marketing-through-customer-experience-a-restauranteurs-journey According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds.

Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design.

Links from this episode:

]]> According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds.

Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design.

Links from this episode:

]]> Findsome & Winmore false no 3013 full 2 1 2 1 Cultivating an Iconic Brand (Arnold Palmer) Cultivating an Iconic Brand (Arnold Palmer) Arnold Palmer Brand Director Reade Tilley shares marketing wisdom and prowess from the late golf legend whose legacy lives on today. No No 6140825c-00e1-46b0-8836-e6df8f391305 Tue, 24 Aug 2021 14:25:00 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/cultivating-an-iconic-brand-arnold-palmer In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo.

Topics discussed include:

  1. An overview of Arnold Palmer's life (Wikipedia)
  2. Arnold Palmer's Bay Hill Club and Lodge
  3. Arnold Palmer's Latrobe Country Club
  4. ARNOLD PALMER A Life Well Played: My Stories (Amazon)
  5. Arnold Palmer Tea and Lemonade Beverage
  6. Arnold Palmer Invitational presented by MasterCard
  7. Kingdom Magazine
  8. Story of Umbrella logo
]]> In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo.

Topics discussed include:

  1. An overview of Arnold Palmer's life (Wikipedia)
  2. Arnold Palmer's Bay Hill Club and Lodge
  3. Arnold Palmer's Latrobe Country Club
  4. ARNOLD PALMER A Life Well Played: My Stories (Amazon)
  5. Arnold Palmer Tea and Lemonade Beverage
  6. Arnold Palmer Invitational presented by MasterCard
  7. Kingdom Magazine
  8. Story of Umbrella logo
]]> Findsome & Winmore false no 3526 full 1 1 1 1 Lessons from the Cleveland Indians (Now Guardians) Name Change Lessons from the Cleveland Indians (Now Guardians) Name Change What we can learn from an organization when it goes through a brand name change. No No 926618cb-68e8-4840-9f14-5bb10a97ed95 Wed, 18 Aug 2021 01:19:10 +0000 Findsome & Winmore https://brand-narrative.zencast.website/episodes/lessons-from-the-cleveland-indians-now-guardians-name-change In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians.

Links from the show:

To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you’d like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.

]]> In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians.

Links from the show:

To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you’d like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.

]]> Findsome & Winmore false no 2188